Six Pixels of Separation by Mitch Joel

E veryone Is Connected. Connect Your Business To Everyone.

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.

Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base--and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media--but does so with a brand new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"--connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace--without the support of traditional mass media. - Twist Image

I am enjoying this book. I read small amounts and then think about it. As someone whose income comes from selling on the internet I am finding this all very interesting. As I read I find I have been doing some things right purely intuitively and some simple things that I should do haven't occurred to me. It is timely reading as I am focusing on merging my blog and website.

(Matt & Jen, thanks for the great book!)