After a particular film has played a certain number of weeks, usually two (2), but occasionally more, they offer you a discounted price, so that admission to those films will be available to registered club members for only $5. PLEASE NOTE: IMAXÂ® FEATURES DO NOT QUALIFY FOR THE FIVE BUCK CLUB PROGRAM. DIGITAL 3-D FILMS AND LOCATIONS WITH RESERVED SEATING ARE SUBJECT TO ADDITIONAL FEES.
They send you an e-mail with your Five Buck Clubâ„¢ eligible films and show times every Thursday. And it looks like you can go anytime.
This applies to Kerasotes Theaters and they have them in other locations besides Madison.